Coffees with certification seals in marketing places of Perpignan-France and Piracicaba-Brazil

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DOI:

https://doi.org/10.25127/agrops.20252.1090

Palabras clave:

Coffee certification, coffea arabica, retail marketing , price premium, sustainable labeling

Resumen

The certification seals build a relationship of trust between producer and consumer, creating opportunities for products and sustainability in the field. However, there is a need to understand the profiles of the main coffee certification seals used in the coffee marketing places. Therefore, the study monitored the profile of coffee with certification seals displayed on the shelves in marketing places, located in Piracicaba/Brazil, and Perpignan/France. This study monitored the profile of coffee certification seals in marketing places located in Brazil (Piracicaba, São Paulo region) and France (Perpignan, Occitania region) between 2022 and 2023. In both countries, data on coffee displayed on the shelves was monitored in the marketing places (supermarkets, hypermarkets, and wholesalers). Results showed that in Perpignan/France, there was a higher variety of coffees with certification seals in hypermarkets, compared with Piracicaba/Brazil. In Perpignan/France, part of the coffee displayed on the shelves was produced in Brazil (17.9%), Colombia (17.9%), Ethiopia (14.3%), and Peru (14.7%). While the coffee found on the shelves in Piracicaba/Brazil, was produced in Brazil, without coffee derived from another country. Environmental seals were most frequently found on coffee displayed on the shelves, in approximately 43% of the products. In Perpignan/France, there was an increase in value of 26% between traditional coffee without a seal and coffee with a seal, and an increase of 133% between traditional coffee without a seal and organic coffee. In Piracicaba/Brazil, there was an increase in value of 34% between traditional coffee without a seal and coffee with a seal. Based on the results concluded that coffee certification seals promote the coffee price with an increase of coffee varieties displayed on the shelves in marketing places located in Brazil and Perpignan/France.

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Publicado

30-06-2025

Cómo citar

Garbelotti de Jail, N., Beraldo Cyrino, C. H., & Ferraz Almeida, R. (2025). Coffees with certification seals in marketing places of Perpignan-France and Piracicaba-Brazil. Revista De Investigación De Agroproducción Sustentable, 6(2), 69–74. https://doi.org/10.25127/agrops.20252.1090

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